Newsroom.

Topics we cover

• Cost of senior care in 2025 — the gap between brochure rates and what families actually pay, level-of-care add-ons, regional cost differences across the DC, Baltimore, NoVa, Richmond, and Hampton Roads markets.
• Medicaid spend-down planning — the look-back period, well-spouse protections, asset thresholds, and the disqualifying mistakes that cost families six figures.
• VA Aid & Attendance — eligibility for wartime-era veterans and surviving spouses, the application process, common rejection reasons, and why the benefit is dramatically underclaimed.
• Long-term care insurance triggers — what activates a claim, how to file, why the wrong paperwork delays payouts by months.
• State Medicaid waivers — Maryland Community First Choice and Community Options, Virginia CCC Plus and Auxiliary Grant, and which assisted living communities actually accept them.
• Hospital discharge planning — the 48-hour decision families face after a fall, stroke, or surgery, and why the “skilled rehab vs. home with services” framing is often misleading.
• Memory care vs. assisted living — the behavioral triggers that mandate a transition, accept/decline lines, and the cost difference.
• Industry incentive structures — placement-volume compensation models, brokered listings, and why most national lead-generation sites have a structural conflict of interest.

Background & experience

Our team has worked at the marquee senior living communities across Maryland and Virginia in admissions, marketing, and care planning. We know the industry from the inside — the rate matrices, the acceptance criteria, the discharge protocols, the regulatory framework. We’re comfortable with both broad-audience pieces and deeply technical reporting.

Coverage & mentions

We’re a young company. As coverage accumulates, it will live here. If you’ve quoted us or covered our work, please send a link to admin@intakesenior.com and we’ll add it.